Resume

Artemesia Apparel

Pro Bono Strategist
Hudson, NY and Great Barrington, MA
2019
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Developed language, look, and narrative tracks for clothing designer Artemesia Handmade’s retail website Artemesiamade.com.

Created initial architecture of site including look and feel, style guide, and RSS feed.

The Observatory

Contract Copywriter, Content Strategist 
Chicago, IL
2014–2016
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Collaborated with Automotive/Industrial design team to create instructional copy of packaging redesign for client SB Johnson.

Contributed and edited user-research based interactive copy for retail men’s accessory chain, Tie Rack.

Aquent

Contract Subject Matter Expert Content Strategy
Boston, MA
10 / 2009 – 2011
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Worked directly with CEO to create and edit written content for litl webbook launch and litl.com website.

Developed Content Strategy tutorial website for Aquent’s MOOC, Gymnasium

Sapient Interactive

(now Publicis Sapient)
Full Time Manager, Content Strategy 
Boston, MA
5 / 2006 – 12 / 2008
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– Provided and managed content creation for award-winning interactive project deliverables

– Managed in-house and freelance copywriters

– Clients included Sony, MIT, Liberty Mutual, and Bain Consulting

– Industry recognition includes 2008 MITX Awards: Best in Category and Best User Experience for joinbain.com; 2008 MITX Best in Category

Razorfish

Contract Content Strategist
Chicago, IL
7 / 2005 – 11 / 2005
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– Created persona composites for stories representing characteristics found across a broad set of research participants.

– Developed interview protocol based on client, SBC/AT&T  marketing segments

– Conducted on-site ethnographic research in business and  residential markets across AT&T service footprint in CA, TX, IL, and CT– Applied behavioral analysis to identify distinct usability patterns, needs, goals, lifestyle, and work routines among research participants

Arc Worldwide / Publicis Groupe USA

Contract Copywriter
Chicago, IL
2 / 2004 – 7 / 2005
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– Provided content for redesign of retail website for client, Whirlpool Corporation, including buying guides, product descriptions, product benefits, key feature descriptions

Berklee School of Music

Contract Brand Strategist and Copywriter 
Boston, MA
10 / 2003 – 3 / 2005
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Developed and managed content strategy for 2003 redesign of online.berklee.edu and content for microsite.

– Provided unified brand voice and content for 2005 corporate brochure

– Created voice-over scripts for online school microsite

Barrett Communications

Contract Copywriter
Cambridge, MA
10 / 2004 – 2 / 2005
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Directed branding initiatives and creation of corporate brochure copy for MIT’s Office of Technology Licensing

Catapult Thinking LLC

Full Time Lead Copywriter
Boston, MA
5 / 2003 – 10 / 2003
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Managed content development, writing, and communications for all agency project work, including print and interactive.

- Clients included Polaroid, Berklee College of Music, and Wellness Pet Food

Sapient Corporation

Full Time Content Strategist
Chicago, IL
2 / 2000 – 3 / 2003
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Consulted client, Audi of North America, on re-branding initiatives and marketing copy for website redesign.

– Partnered with Advertising agency Mckinney and Silver

– Provided nomenclature, messaging, and narrative content while supporting navigational copy

– Contributed to client-specific style guide to assure brand and style consistency

– Created guidelines for content management and other related systems

– Edited marketing copy from other vendors to ensure consistency in style and brand messaging

– Worked with graphic designers and technical engineers to design user-centered interfaces

– Developed content management applications, global content delivery systems, and HTML documents

– Translated user research, analysis, client interviews, and workshops into holistic content design strategies

ELab LLC and ELab/Sapient

Full Time Senior Editor and Writer
Chicago, IL 
1999 – 2001
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Led project teams in the development of client and internal deliverables.

– Clients included Nokia, Staples, Samsung, and Unilever

– Edited and wrote communication materials including business proposal documents, proposal presentations, and industry/business unit sales materials

– Planned editorial approaches, structured narrative, and developed narrative tracks

– Collaborated with information designers to provide support for imagery and visual explanation

– Consulted on any associated written explanations

NTC/Contemporary Publishing Group

(a Division of the Chicago Tribune)
Full Time Project Editor 
Chicago, IL
12 / 1998 – 2 / 2000
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Oversaw organization of trade book production process from manuscript through final production. Trained in Chicago Manual of Style guidelines and proofreading mark-ups.